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What are the advantages of the IT ChannelVision model over traditional IT trade shows?

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What are the advantages of the IT ChannelVision model over traditional IT trade shows?

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There are several key advantages. In the standard trade show model, the prospective audience is mass marketed to, and the quantity and quality of the audience that shows up is always an unknown variable. IT ChannelVision pre-selects, invites and delivers the highest-level Decision-Makers to the event. We know who is coming, and so do you. At standard trade shows, floor traffic is a hit-or-miss proposition; even if the right buyers are at the show, there is no guarantee that they’ll stop by your booth. At IT ChannelVision, we give you the tools and the format to meet with specific System Builders and Solution Providers in one-on-ones, present to a select and pre-qualified group in private boardrooms, and interact in a series of networking events. The face time you spend with key customers and prospects is highly structured. Your ROI is maximized. Every aspect of the event is carefully planned to ensure Vendor satisfaction and success, at a level of customization and personalized service

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