What are the advantages of Snippies’ research?
Speed, cost, locations and presentability of results. Other well-known tools – such as surveys, online research and focus groups – can produce research insights but they don’t put a face to their findings. They are, therefore, poor devices for “selling” the research – whether within the company or to an outside client. Snippies’ full-screen presentation of actual consumers is powerful and persuasive, and can be an alternate or supplemental means to insight discovery (for primary research use Reel Insights – see below). Snippies’ research is almost always done in contextual settings – taking the camera to where people work and live rather than bringing them to research facilities.
