What are the advantages of signing a private treaty deal with BCCL?
The advantages are multi-fold: Being associated with India’s largest media conglomerate. Companies gain the ability to utilize cash reserved for brand building activities toward business growth & expansion. BCCL group as a shareholder enhances the value of the company in the perception of other normal investors. Being part of the Times Private Treaties portfolio allows its investee companies to leverage its large eco-system. Strength of media planning and brand building expertise, apart from the large consumer aggregation through the multiple Times properties.
