What are the advantages of running a survey?
There are many, and can be summarised below. Surveys can: • provide you with a useful organisational healthcheck to identify problem areas. • help you to address specific issues – some of which you may already be aware, but they can also give you the evidence to address these and the information you need in order to do so. • provide evidence for changes in policy and practice. • provide a forum for suggestions – which are often detailed and usually practical. • be an internal marketing exercise. • be a useful tool for raising awareness. • avoid burying your head in the sand – avoiding issues. (And once committed to raising the issues, it is vital that you take action on these!) • identify areas for organisational development – by defining the organisation’s strengths and weaknesses as perceived by the employees, they can show which managers’ strengths to build on and weaknesses to support. Can also help to detect training needs and obstacles hindering performance and advancement. • hel
