What Are the Advantages of Nintendo’s Alliance with Matsushita?
Quoting Howard Lincoln’s pre-E3 ’99 announcements again: “I mentioned before that [GameCube]’s software will be competitively priced at retail. Let me assure you that this is a critical objective for Nintendo — as is the need for flexible and quick manufacturing turn around of [GameCube] software and strong and effective counterfeit protection. All of these objectives will be achieved under the Nintendo-Matsushita alliance.” Howie was not foolin’ either; with its global & diverse operations, Matsushita is a very powerful ally for Nintendo. Matsushita can compete with Sony where Nintendo can’t, as an electronics company—and in that regard it’s just about as big.
