What are the advantages of Newspaper advertising?
Ans: The Advantages of Newspaper advertising are: • Market penetration: The newspaper advertisement allows communication with the local market with specific features like language, sub culture. • Geographical selectivity: If the target market is diffused and scattered than selection of market coverage and advertising in particular areas gets easy instead of going for national spots on TV advertisement. • Response Timings: The reactions of the target audience are received more in newspaper advertising than other media. • Creative flexibility: Newspaper offers countless possibilities for using light, color, and picture to communicate the ad message. • Audience interest: Since Newspaper advertisements are made especially for a particular region they interest the audience. Que: What are the limitations of Newspaper advertising? Ans: The limitations of Newspaper advertising are as followings: • Reproduction constraints: The paper stock, the color printing, process, the turnaround time are l
