What are the advantages of having a multilingual Web site?
Because the worldwide web enables anyone with Internet access to retrieve information, a company that has a web address receives global exposure. Many companies now recognize that to reach potential users and customers across borders, they need to internationalize their web sites. Translation of a company’s web site is the key to the door of market expansion, giving companies an edge over their competition and—in some cases—preventing them from falling behind their web-savvy competition. When you have a multilingual web site, your prospective customers will not only receive instant information about your company but will also gain a heightened awareness and understanding of your products and services. In addition, internationalization of web sites improves customer satisfaction and service and solidifies your position in the global market.
Inherent in the concept of the World Wide Web is the notion that it reaches around the world and back again, enabling all people to access information by the simple click of a button. Every company that has a Web address receives global exposure and many are starting to acknowledge this by internationalizing their Web sites. Translation of a company’s Web site is the key to the door of market expansion and lends an edge over the competition (or, at this point, perhaps prevents you from falling behind your web- savvy competition). Prospective customers not only receive instant information about your company but also a heightened awareness and understanding of your products and/or services. In addition, internationalization of Web sites improves customer satisfaction and service, solidifying your place in the global market.
