What Are the Advantages of Franchising in Marketing?
marketing image by dead_account from Fotolia.com jQuery(document).ready(function(){ jQuery(‘#jsArticleStep1 span.image a:first’).attr(‘href’,’http://i.ehow.com/images/a06/54/70/advantages-franchising-marketing_-1.1-800X800.jpg’); }); Franchising offers a variety of advantages in marketing. A franchise is a business arrangement where the owner of a business (the franchiser) licenses others (the franchisees) to own and operate a business based on the franchiser’s concept and trademark. One of the biggest advantages to the franchise form of business operation is in marketing. A new franchisee has the advantage of backing and marketing support that would not be available if he were starting a business from scratch. The business franchise typically already has a national or regional reputation that the franchisee can benefit from. It is a reciprocal relationship since the franchisor benefits when expanding into new markets with the franchisees. Established Brand When you open a new franchis
