What are the advantages of direct screen printing over traditional paper labels?
Screen printing offers a unique labeling option that fuses your art directly onto the surface of the glass providing the tightest possible integration of brand and product. This high quality look engages the consumer and showcases your brand. Screen printed labels are also more durable, and not susceptible to the stains, scuffs and tears that are prevalent with paper labels.
Because the inks are baked into the glass during the firing process, screen printed labels are more durable and not susceptible to the stains, scuffs and tears that you see on paper labels. As the labels are already printed on your bottles, your bottling line process will be less time consuming and much easier. The greatest advantage through, is the branding impact and the appeal of a screen printed label. This high quality look engages the consumer and showcases your brand.