What are the advantages of dealing with a gay-friendly company during the car-buying process?
This is a matter of opinion and taste. Gaywheels.com was created in response to the data that says with all things being equal, the GLBT consumer would rather spend money with a company values the GLBT community both as employees and consumers. By spending your money with progressive companies, we are in a way rewarding them for their policies and creating a momentum for those companies to continue to include diversity in their policies. You also send a message to non-gay-friendly companies by NOT buying their product. At the end of the day, if a policy is affecting a companies’ bottom line, they will re-consider that policy. Essentially you vote with your wallet. 5. Is a car purchase ever a declaration of one’s sexual orientation? This is a matter of perception. I always say a car is an extension of your personality and says a lot about you, straight or gay. I also remind people that perception is related to the context of the message. For example, the Mazda MX-5 is an awesome enthusi
