What are the advantages of Citypublife Newsletters?
We send a general Newsletter to everybody once per month. Subscribers are from all walks of life and include government officials, finance officers, the OFT (keeping an eye on us I think), even one from a leading pub and bar publication. As of April 19 2003, we have over 2,300 subscribers. We also send Newsletters for individual pubs and bars that subscribe to the service and build their own databases. This is probably the most effective way of keeping existing customers coming back to the pub, many of these subscribers use the tell a friend link at the bottom of each posting so it also brings new people into the pubs and bars. It works very well.
