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What are the advantages of buying Google Apps from a reseller rather than from a Google sales rep or online?

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What are the advantages of buying Google Apps from a reseller rather than from a Google sales rep or online?

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• Resellers provide customers with essential services. They are familiar with customers’ specific business and technical requirements, can provide them with upfront education and strategic consulting about how to best take advantage of Google Apps, and they can provide local capabilities to implement, integrate, optimize, extend, and support the customers’ Google Apps solutions.

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