What are the advantages of a chat room focus group versus traditional in-person focus group?
Chat room focus groups have several advantages: Chat room focus groups require no travel and therefore save the client money. Because travel is not required, more stakeholders inside the clients’ organization can observe the sessions in real time. These groups are not limited to any particular geography, permitting a more representative mix of participants. The relative anonymity of chat room focus groups puts participants on an equal footing with one another and promotes a higher level of openness during the discussion. The immediate availability of transcripts enables the analytical and reporting process to happen more quickly.
