What Are the Advantages/Disadvantages of the “Digital Short Run ” POD Model?
Advantages: Better quality control and potentially lower unit cost, compared with “One Off” POD. Also allows production of stock for wholesalers and retailers to order, which they do. (Our Digital Short Run POD books are sold all the time through traditional bookselling channels and only a printer can tell them from offset-printed books.) Compared to offset printing, Digital Short Run POD can produce much lower quantities of books: as few as 10 vs. 1,000+. This allows warehousing a couple of cartons and reprinting as frequently as demand requires, drastically reducing the amount of space-and storage cost-required per title. BookMobile provides this warehousing and fulfillment service through Itasca Books, a sister company.
