What are the advantages / difficulties of selling telenovelas to Western European countries?
The demand is not as great as in Eastern Europe and the slots are reduced, which means that, consequently, the possibilities of introducing a product are more restricted. Basically, we compete not only against other products in a pure competitive style, such as it is the case of telenovelas from other distributors, but there is also a struggle for seizing a Latin product space over local production, which makes the environment even more challenging. In this territory, the daily follow-up and the constant visit to clients are very important, plus the follow-up itself and the appointments made at fairs or the tours scheduled to those countries. We are talking about a constant presence in the territories. The negotiations usually take longer than the standard times, since not only the product must be assessed but there’s also a far more demanding verification of the technical features. There are also advantages on ready-made programs (tinned material). The economic development of the coun
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