What are the advantages and disadvantages to using the 1-800-CDC-INFO line as the telephone response mechanism?
A key advantage of using the CDC-INFO line is customer service; this line has live operators 24 hours per day, 7 days per week. The operators respond using prepared responses to common questions so we are sure the key campaign messages are reinforced. Other advantages are that CDC-INFO creates the opportunity to capture some evaluation data on callers by routinely inviting callers to complete a satisfaction survey at the end of their call (which approximately 25% do), and a call back survey to determine how they used the information (which approximately 10-15% do).
