What are the advantages and disadvantages to a shared short code?
The advantage is cost. bizM3 has already paid for all the start-up and monthly costs for the shared short code and many organizations use the same short code. The only disadvantage is that no two users can use the same keyword. It is possible, although unlikely, that the keyword you request is already being used by another organization. A keyword compares to a “DOMAIN NAME” you can only have 1 Domain name.