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What are the Advantages and Disadvantages of White Label Products?

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What are the Advantages and Disadvantages of White Label Products?

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White label products are products which are manufactured in a central facility and then labeled with a variety of company names. For example, a manufacturer that makes trail mix might make a large batch of trail mix, package it, and then divide the batch into groups which will be labeled “Company A Brand Trail Mix,” “Company B Brand Trail Mix,” and so forth. The process of manufacturing white label products is known as “white labeling,” and it is growing increasingly common.

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