What are the Advantages and Disadvantages of Primary research?
Advantages – you can research exactly what you want, how you want, and don’t have to rely on other peoples work. You can interpret the results how you want, and dont need to rely on other peoples interpretations. The research will be accurate for the current time / place / situation you are studying It is tailored exactly to your needs Disadvantages – It can take a lot of time and cost a lot of money to conduct primary research You might not always have the necessary things to conduct it, e.g.
