What Are The Advantages And Disadvantages Of Email Marketing?
There are many reasons which make marketing through emails a favorable mode of communication. It is the best source of distributing information to a multiple range of people at a very low cost as compared to other means of advertisement, such as direct marketing. The company can track its return on investment which is really high if done properly. It is believed to be second to search marketing and is a very effective online marketing strategy. It gives the marketer the option of pushing the customers to read their messages and all the information regarding a product. If the advertisement is attractive, a lot of customers will go through it and get informed at one time and the best part is that it is a paper free advertisement. However there are certain draw backs too. Many companies end up send bulk mail, also known as unsolicited mail to customers, which is bothering people all around the world. These spam emails are hard to identify and customers become confuse if it is legitimate o
