What are the advanatges of radio versus newspaper advertising?
The first advantage of advertising on the radio is audience, which varies with each specific media outlet. Newspaper traditionally target an older demographic, whereas radio targets the active consumer with disposable income. Another advantage is deadline, with a radio spot the copy can be changed within an hour of airtime but a newspaper advertisement is final until the next publication is printed. What is the best way to effectively use radio? The success of a radio spot is determined by frequency, the number of times a listener hears your commercial. WCEI account executives build a radio commercial with enough frequency to generate results.
