What are the absolute Statutory Objections?
• Trade marks which are devoid of any distinctive character, that is to say they lack the capacity to distinguish. This materializes when the mark is so simple such as a star or a letter or too complicated or merely a slogan consisting of a recommendation to use or buy the goods. A trade mark lacks distinctiveness when it becomes in general use or becomes so associated with the type of goods to the extent of becoming a generic description of those goods. Arbitrary marks are the best choice when selecting a trade mark since they have no meaning associated with the owner’s products or services. • Trade marks that designate characteristics of the goods or services such as quality, geographical origin, intended purpose value, the time of production of goods or rendering services, or other characteristics of goods or services. Again, trademarks that incarnate shapes resulting from the nature of the goods themselves would not be registered. This is because it is least likely that satisfactor
