What are the 8 ps of service marketing?
Whilst for some time there were considered to be 7Ps in the services marketing mix, which included the traditional 4Ps plus Process, People and Physical evidence (the last 3Ps represent the systemic vision from the Marketing point of view), Services Marketing Academics and Experts from the sector have recently added an 8th P (Lovelock and Wirtz, 2007, pp. 22-23). Thus, the 8Ps of services marketing are defined as follows: Product elements – the core and periphery service elements at the centre of the company’s marketing strategy; Place and Time – delivering product elements to customers can be done physically and/or electronically, depending upon the service. Speed and convenience are essential to the customer and are important value-adds; Price and Other User Outlays – pricing is only a part of what customers may part with when purchasing a service; one must also consider time and convenience; Promotion and Education – speaks for itself, but the marketer must make sure communications
