What are the 4 types of buyers?
Strategic Buyers – Strategic buyers get the name, because they typically have a strategic reason for buying your company. This is in contrast to financial buyers who are looking for return on investment. They may have an interest in expanding geographically, increasing their range of products or services, leveraging your brand name and reputation, accessing a new client base, expanding along their supply chain or for any other strategic reason. They may or may not be a competitor, but will typically have operations in your industry or a closely related industry.
