What are the 2 biggest secrets of Direct Mail marketing?
Regular and repeated mailings are the way to create big, predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business. People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for a cookie or a desperately wanted toy. If you are not a parent, I’m sure you remember asking, even begging for a toy, treat or permission to stay up past your bedtime until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too.
