What are Talking Urinals?
In an effort to prove any available space is good advertising space, a specialty advertising company called Wizmark had developed what are essentially talking urinals. The actual urinal fixture may not “talk” exactly, but a customized insert called a Wizmark Urinal Communicator does provide the ultimate in opportunistic advertising. The theory behind talking urinals is that males who visit these stand-up toilet fixtures are generally conditioned not to look to the left or the right. The only socially acceptable head positions are straight up or straight down into the bowl area. Wizmark’s talking urinals take advantage of this phenomenon to place advertising directly in the bowl area of the urinal. The captive male audience is supposed to look directly at the centralized round badge fitted with a waterproof lenticular magnifying lens. The advertising copy itself may be a simple graphic or a few lines of text or both. In general, most talking urinals advertise alcoholic beverages availab
