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What are tactic settings? How do I set or edit my campaign tactics?

April 26, 2017Campaign edit settings tactic tactics

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What are tactic settings? How do I set or edit my campaign tactics?

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Tactic settings specify the method used for distributing ads–Sponsored Search or Content Match. Sponsored Search displays ads for related search queries. Content Match helps your ads appear for a broader range of content throughout the Yahoo! distribution network.