What are spot colors and what is process color?
The difference between spot colors and process is easy to explain: when you see a photograph in a magazine it may appear to have hundreds of colors and shades. In reality they have been made from just four ink colors: cyan (a shade of blue), yellow, magenta and black. For example, 100% yellow and 100% magenta make a cherry red. Less magenta and the color becomes a shade of orange. Spot color is where you purple ink, or blue, or green, for example. Spot colors tend to be more opaque and richer looking than process–depending on the artwork. You can also use halftone screens–a method of optically changing the appearance of a color–to give you additional shades of a color without the expense of printing more colors. A halftone of a royal blue will give you a lighter blue. Chesapeake Logos customer service representatives and art department can show you how to make your shirts appear to be printed in more colors than actually used–or paid for.
