What are Sponsored Advertiser Links?
Sponsored Advertiser Links are advertisements provided by Quigo. These ads match advertisers to appropriate content based on topics (otherwise known as keywords) that advertisers select to describe their business. Advertisers pay only on a “pay-per-click” basis, meaning that when an ad is clicked on, the amount the advertiser has bid for placement will be charged. Bids occur in an auction-style marketplace; the higher the bid, the more likely the ad will appear. For information about these Quigo ads, or to buy a link, go to nytimes.adsonar.com. By clicking on a Sponsored Advertiser Link you will leave NYTimes.com. The Web site you will go to is not endorsed by The New York Times Company.
