What are some upcoming trends or fads?
Card games are on the comeback trail. Some of that is a backlash against video games. Another thing we’re watching is scaled-down rock concerts where musicians are actually doing performances in houses – living-room concerts. Forty or 50 of your friends show up at a kind of potluck dinner; the artist performs and sells the CDs. Whether you’re a musician or a business, the mainstream approach to getting the word out is shifting to something more grass roots. House concerts can have more impact and power than traditional advertising. The word of mouth is strong enough to create a groundswell. You can start trends with a few cool people. It was three or four people in Greenwich Village who sparked the comeback of Hush Puppies. You’ve goofed, predicting playful headstones and “fun” with death, for instance. I stand by it. One of the most successful funeral homes in America, in suburban Chicago, has a miniature golf course in the cellar. As baby boomers start to fade away, you’re going to s
