What are some tips for creating good email content?
• Use images to enhance your text and html content, but avoid sending emails that are made up of only images. Sending image-only emails has become a popular technique among spammers to sneak their junk past content filters, so some filters now view image only emails with suspicion. • Try to be concise. Avoid long blocks of copy as this can make an email harder to read. • Keep the email relaxed. Email is a personal medium and treating it that way, instead of like an electronic brochure, can help you achieve better results. • Use personalization. If you know your recipients’ first names, put them to use in the email. Dear Margaret sounds better than Dear Customer. • Link to your website wherever it seems appropriate. The more opportunities your subscribers have to visit your site, the more likely they are to do so.
1. Use images to enhance your text and html content, but avoid sending emails that are made up of only images. 2. Try to be concise. Avoid long blocks of copy. My Internet Service Provider filters unwanted e-mail and spam. Could these filters block e-mail that I wish to receive? Yes, they may. Spam filters can restrict wanted e-mail as well as unwanted e-mail. If you believe this is happening, please consult the help section of your e-mail program or contact your ISP directly to see how to relax or remove the settings that filter or block e-mail. Many e-mail programs allow you to designate messages from your email as legitimate e-mail, ensuring that all future correspondence regarding your communications will be accepted. Here are some tips in adding email to your address book: If you use AOL 1. Open the e-mail message. 2. Click “Add to Address” icon. 3. The name and e-mail address from e-mail are pre-populated in the Add Contact pop-up. Verify that the information in these fields is c
