What are some things to consider when extending an event?
These are the things that you need to think about in terms of just purely extending an event. Certainly, 30, 60, 90 days after an event is recommended, but in terms of moving it to 365 and creating fresh content, keeping the collateral active, keeping the communication vibrant and energetic, is challenging and it can be done. But, there needs to be, again, a lot of thought put into that and strategy or else, you’re going to see a community just die on the vine. A community is very much of the “I see you, therefore I exist.” So, after the event when the momentum wanes a little, you start to get people who are coming to the event asking questions of the event space and no one responds. You may have another chance, but maybe not and then over time that will just disappear. This happens when you create a Face Book site for an event, and all of a sudden the event’s over and then no one’s managing the Face Book site. It becomes out of date very quickly.
