What are some smart search engine marketing strategies that small-business owners should utilize?
There are three basic things that must be included in an effective search engine marketing plan – traffic, exposure and indexing. 1) The first thing I always recommend is to make your website’s home page YOUR browser’s home page so whenever you start your Internet browser your home page comes up instead of your news, chat or other personal favorites. Why give them the first visit of the day? 2) Secondly, always add content to your site and link back to it from your emails instead of putting everything in your email. This not only increases click-throughs to your site (traffic), it also provides you with a way to monitor the effectiveness of your emails through your web stats program. 3) Leverage the free tools at Google. Have your web support person setup a Google Webmaster account, add a map and anything else you can to your site listing. The better your listing is, the better it is “appreciated” when it is indexed or crawled. Tying your email campaigns to your website, ensuring that
