What are some simple guidelines for creating email subject lines?
For anyone who has written promotional email copy, one of the biggest challenges is coming up with a subject line that can get the reader to open the email. Especially when you realize that online prospects are regularly inundated by a multitude of email subject lines. Even the most experienced online marketers are challenged to come up with new and provoking copy for email subject lines. Many of the gurus say use whatever works. Experiment, observe what other marketers are doing, and test different variations of the copy to find out which one produces the best results. One of the most common mistakes email writers make is trying to actually sell their promotion within the introductory subject line. The purpose of the subject line is to only stimulate enough interest so that the reader is motivated open the email, to see what is inside. If you fail to create a subject line that catches the readers attention, most likely your email will be deleted in a nanosecond. Likewise, if you offer
