What are some similarities and differences between B2B and B2C?
B2B and B2C marketing are totally different. B2C or Business to Consumer marketing discloses, sells or markets services or goods to a group or target consumer. It is product driven and maximizes the value of the transaction. Repetition and imagery create its brand identity. But the marketing programs are same for these two categories. Examples are events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliances. The two categories differ in behaviors such as how the programs are executed, what they say and the product of the marketing activities. Both B2B and B2C have the same initial step in developing a marketing strategy. 4. What is a B2B buyer? A B2B buyer understands your services or products better than you do. He wants to buy them to help his business remain profitable, competitive and successful.
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