What are some recent examples of ARGs I can read about?
Year Zero – Trent Reznor’s solution to doing a concept album in an age where MP3s don’t come with liner notes and cover art. He pulled fans into an alternate world described in his dark, apocalyptic music. It ended with a private concert for those players who could follow the clues to the final venue which was interrupted by a staged police raid. – Wired Article – Nine Inch Nails Album Site – Wikipedia Entry Art of the Heist – Audi introduced a new car model by setting up a theft at a car show and letting players track down the culprits. – Business Week Article – Audi Press Release – Wikipedia Entry Last Call Poker – The story behind a console video game called Gun, set in the old west, was introduced through an online poker site where players discovered some of their opponents were ghosts and tracked down their tragic history. Groups gathered in graveyards to solve puzzles. – CNET Article – Marketing Company Brief The Lost Experience – A website for the fictional airline featured in t
