What are some reactions to the WRAL pilot program?
It’s been very favorable. It ran September through December of this past year. They had several hundred listeners. They won back many of those that they lost when they pulled their signal back in 2000. Why did they pull their signal back from the Internet? Because of the unknown with the royalty payments that where surfacing with the RIAA and CARP. In this instance then, they know who they were serving. They have an account of every downloaded session or established session. That is also something on the backend that our company can provide back to the broadcasters, who indeed was listening. We can provide digitalization of those people, as far as aggregate dots on a map, showing their concentration of listeners. We can aggregate demographic information based off their household location, in terms of block group level demographics, so there is a lot of traffic and follow up metrics that could be provided back to broadcasters. Down the road do you see this being used in television as we
