What are some other IDEO designs?
Very visible is the Polaroid I-Zone camera. It’s the best-selling camera in the world. Any famous failures? Sure. One of the great things about IDEO is failure is not career-damaging; our environment acknowledges that it happens. One is the Enorme phone, a joint venture. We did the engineering, manufacturing, distribution. We thought, piece of cake, but there were all kinds of quality problems. From a business standpoint, it was a colossal failure, but there were happy elements. One is that it ended up in the Museum of Modern Art. How much of what IDEO does is strictly product design? The majority of our work is product design. We have a little division called IDEO U. that does teaching unconnected to products. Most of our work blends the two. For example, we worked for three years side by side with employees from Samsung. We designed 27 products in all, but I think they would say the greater value was from the cultural influence, the methodologies we taught them. What are the earmarks
