What are some of the ways I can use a newsletter?
• Give everyone in your office copies. They stimulate communications and tell employees that client service is an important part of your company culture. • Make the newsletter an integral part of your marketing strategy, by sending them to your clients and prospects. Newsletters help establish a positive image in your prospect’s mind, making it easier to begin a series of marketing calls to generate expiration dates or set up sales appointments. • Have sales people or account executives circle, highlight or place post-its on articles that pertain to specific clients or prospects, thus heightening the reader’s involvement with the newsletter. • Have copies of your newsletter in your waiting area. • Place them in prospect kits and hand them out at trade events. Be sure to read 10 Easy Steps to a Successful Client/Prospect Newsletter Program located on this Web site.
