What are some of the ways I can make sure my email doesn’t end up in the Junk folder?
• Avoid purchasing lists (this is number 1). • Send email to those who want it – after you receive a subscription request, send a confirmation email to that address which requires some affirmative action before adding that person to your mailing list. Since only the true owner of that email address can respond, you will know that only the true owner has intended to subscribe. This will also remove any invalid addresses and help lower your hardbounce rate (another problem that affects your reputation). Without this process, you cannot be sure that the recipient requested your email. • Don’t sign people up automatically and don’t hide behind some Privacy Policy nobody reads. • Have people sign up voluntarily and keep those check boxes empty so they have to check it themselves. If the box to signup is checked by default, your list is actually ‘opt-out’ not ‘opt-in’. • Honor the scope and frequency of your sign up process and don’t send them content or bombard them with emails they didn’t
Related Questions
- Check the following FAQ to make sure that routing of emails to the Junk email folder is correctly setup and to determine the current Junk Email Threshold: How do I configure emails to be deposited to the junk email folder?
- My groupMails are showing up in my junk/bulk folder. How do I make sure they come to my email inbox?
- How come Microsoft Outlook puts FXM emails into my Junk Email folder?
