What are some of the unique features of the Daily BBD Groupon alternative?
• There is generally only one offer per day. • The offer is a genuine and real discount, usually 50% or more. • The offer is time dependent, and the BBD page features a countdown clock until the deal is over. • In some cases, consumers see how many BBDs have been sold in real time. • The offer is heavily promoted using email lists, SEM, and SEO, and is leveraged through the publishers existing channels, including circulation and page views. • The offer is tightly integrated with social networks via email, Twitter, and Facebook. • The consumer is given an incentive to pass the offer along to his friends through a discount on their immediate purchase. • The offer can be gifted to other friends so that they can use it. • The offer is tied to the local community. It is often fun, whimsical, and always interesting.
