What are some of the technologies that medical device Chief Marketing Officers can make use of?
Jordan Erickson: In this increasingly regulated environment, Chief Marketing Officers (CMOs) are concerned about claims and subsequent liability of using and distributing presentations approved by regulators. Every time a presentation is updated, it puts the medical device manufacturer at risk. A hybrid flash presentation has a user interface that allows for that flexibility; the information could be baked in, thereby eliminating the possibility of compromising information that has been vetted by regulatory authorities. A hybrid flash presentation can also be customized for each client, which regular presentation software is by nature unable to do, allowing the conversation to really direct the presentation. How can medical manufacturers use the Apple iPad? Jordan Erickson: Many marketing officers are overwhelmed with all of the different types of technologies available to them. Digital marketing devices such as the iPad and iPhone are considered cutting-edge and interesting, but marke
