What are some of the technological challenges involved in producing an event?
The challenges for the user who wants to get to the next level then are committing the right resources. First there is really planning it out correctly, making sure that you’re got enough time, making sure that there are certain things that you just can’t skip. There’s a certain amount of testing we make people do. There is specific communication required with exhibitors that you have to make sure happens. The exhibitors have to test their stuff. It’s not like a physical booth where you build it and you look at it and you say, “looks good we are done” You have to test technology, make sure things work the way they are supposed to, test your firewalls, security. It’s just the little things that if you don’t know that they’re there, they’re going to bite you for sure.
