What are some of the sites most unique features?
The Borders.com site has many unique and innovative features that bring a real bookstore experience online, among them: • The Magic Shelf—The Magic Shelf™ is a realistic looking virtual bookshelf—actually 20 shelves in all – that enables customers to browse titles much the same way they would look for books, music and movies in our stores on bookshelves and display tables. The Magic Shelf can be moved side to side and up and down enabling customers to look at the latest titles. With the “Picked for You” feature, the Magic Shelf can be customized according to a customer’s interests. Customers simply select categories of interest – such as mystery books, jazz music or foreign films. Then—true to its name—the Magic Shelf loads instantaneously, stocking the “Picked for You Shelf” with titles uniquely suited to the interests of the customer. Once preferences have been selected, when the customer returns to Borders.com, the “Picked for You Shelf” will be restocked with a relevant and persona
