What Are Some of the Real Differences Between Marketing, Sales, Public Relations and Advertising?
While they are all part of the same process of connecting you with prospective buyers and building mutually profitable relationships, it is good to know several important distinctions. Marketing, the most encompassing of the concepts, is about defining and clarifying those who have a want/need for what you have to offer. Sales is about crafting the transactions so there is a win-win for both parties and includes after the sale support. Public relations is about the ongoing process of reaching out to your markets/publics and developing the ongoing positive relationship. Advertising is reaching out to the markets with a sales message designed to get attention, reinforce image and contain a call to action (compelling). Each has its place in the process.
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