What are some of the most effective ways to communicate and interact with the affluent?
The most effective way to communicate is to realize the magic is in the mix. Most $1 million households want 12 contacts per year and four quarterly reviews (two of which are face-to-face). These contacts should be a mix of calls, e-mail updates and investment tips where possible. In addition, advisors should schedule a social breakfast or lunch with each client at least once per year.This offers the opportunity to further personalize and humanize the relationship. 3. What are some of the do’s and don’ts of interacting and building relationships with the affluent? Do give them your individual attention every time. Do anticipate their needs and issues before they ask. Do know what they are passionate about as well as their goals and dreams. Do have an agenda for every meeting that begins with, “What are three things you would like to cover today?” Don’t treat them as though they are like everybody else. They aren’t and they know it. Don’t avoid or miss contact with them – it creates ang
