What are some of the most effective law firm marketing tools and initiatives being used today?
This was selected as Best Answer Hello All, Julio and fellow LinkedIn professionals, those who have provided their answers before me. The question has two sides: Practicality and ethics. Practicality because like all other Corporate entity ( or Products) a “Law Firm” , should, could and would market itself for safe-guarding against competition, creating more revenue ( in terms of getting more new clients), or having repeat orders ( from existing clients hearing about other wins). In the last case you have to be cautious not to compromise confidentiality of any of your client. Or at least make a posture of it. Ethics because, I think as per Laws of certain countries and geography a law firm can not advertise. Having said all that: The most effective tools could be: 1. Stories and reports in daily newspapers, weekly magazines, legal journals, web media and TV host shows and news programmes ( exactly in that order): The stories need to be planted as “off-the record stories” ( that’s why v
