What are some of the goals, benefits and hurdles for Omniture from this acquisition?
James: One of the goals for Omniture has been to reach $1 billion in revenue as fast as we can. Combining Omniture with Adobe give us a bigger brand and access to markets we would have had to wait to enter or expand in. It gives us access to overseas markets in Western Europe and Asia where Adobe gets 60% of their revenue and we get 28%. The acquisition also gives Omniture access to government markets where Adobe has a large business and Omniture practically none at all. There there’s education and mobile. So, the deal accelerates our product road map in geographic regions and markets. Typically, in these situations, you start with between five or six really good ideas. Then during the first few months you get all the engineers and the product development people together and get double the number of ideas. Hurdles are what exists today. We’re removing those hurdles. OMD: What is your view on the best way for advertisers to measure online advertising traffic and sales? James: Not only i
