What are some of the current business challenges that Bajaj Auto is facing?
Earlier, the company was focused on manufacturing specific and few products. However, to keep pace with changing times, we have now diversified our product range. We are experiencing diversified growth at this stage. We have plans to enter the four- wheeler commercial as well as passenger car market along with high-end motor cycles. Till date, we have been largely dependent on dealers and distributors for making our products available in the market. Now we ourselves are planning to get into the retail segment and thus, extend our presence right up to the last link of the customer. We also wish to enhance our customer service. This means that business complexity will grow manifold and we would need an IT set up, which can cater to our diversified growth. Describe the latest IT initiatives at Bajaj Auto. Recently, we went through a de-merger process and we have restructured Bajaj Auto into different business units. In order to take care of this de-merger and restructuring of business uni
