What are some of the characteristics of the broadway theater audience?
In 1979 the Broadway Theater audience consisted of: • More high school and college graduates than those either without a high school education or those with a graduate degree (although in 1979, there were fewer people with graduate level degrees). • Mainly of people in the mid to upper middle class income levels, with attendance rising with increases in income. • Mainly those in a managerial or professional position over technicians, sale positions, service or clerical positions or blue collar workers. • A younger crowd with more people in the 25-34 year bracket 17. Why do consumers buy any good or service? Why do consumers buy tickets for events in the performing arts? • Demand is defined as a human desire backed by the ability to pay for the particular goods or service. A consumer will buy goods or service to receive satisfaction from their purchase. • The utility theory is useful in understanding the motivation of the consumer and the law of diminishing marginal utility holds true i
